I had an interesting discussion of recent. It revolved around the power of branding – in particular, high street branding. It was around the idea of trusting the products you purchase. Consumers tend to trust products with a particular label on it. In fact, they are more likely to trust a product with any label … Continue reading Kids Would Rather Eat an Apple from Tesco than the Apple Tree
Creatives Should Ask, “What Would Jobs Do?”
Steve Jobs – A true artist of the product. The man who changed the world because, not only did he have the imagination for change, he sold it too. We predominantly know Jobs as the Co-Founder of Apple. He was the face of the brand. He also funded Pixar, allowing the animation company to become … Continue reading Creatives Should Ask, “What Would Jobs Do?”
How Social is Social Media?
Does judgement, conflicts, selling a lifestyle, posting pointless images with unrelated song lyrics count as being social? Let me ask you a question. How many Instagram (or Twitter) followers do you have? For many, it’s well over 300. Out of those hundreds, how many do you actually know? How many do you actually interact with? … Continue reading How Social is Social Media?