I had an interesting discussion of recent. It revolved around the power of branding – in particular, high street branding. It was around the idea of trusting the products you purchase. Consumers tend to trust products with a particular label on it. In fact, they are more likely to trust a product with any label … Continue reading Kids Would Rather Eat an Apple from Tesco than the Apple Tree
Make Earth Cool Again…
You see the wildest, craziest, almost unbelievable science and gadgets on the internet…and they really can be cool AF! You see them used for life hacks, fun in the name of science, even complete random nonsense. But, can fun science and engineering be put to better use? Can we use them to make Earth cool … Continue reading Make Earth Cool Again…
Creatives Should Ask, “What Would Jobs Do?”
Steve Jobs – A true artist of the product. The man who changed the world because, not only did he have the imagination for change, he sold it too. We predominantly know Jobs as the Co-Founder of Apple. He was the face of the brand. He also funded Pixar, allowing the animation company to become … Continue reading Creatives Should Ask, “What Would Jobs Do?”
The Sound of Music? Or the Sound of “Cha-Ching!”
The Beatles are one of the most significant events which pushed the music industry further towards the ‘industry’ side and away from the ‘music’ side. Let’s be honest here, their music isn’t even that good. They had some sort of flare and charisma about them which was the reason for their popularity. They had a … Continue reading The Sound of Music? Or the Sound of “Cha-Ching!”
Elon Musk: Hero or Villain?
I first came across this idea back when I was a student. In one particular lecture, my professor asked the question “Is Elon Musk really trying to save the planet or is he exposing a hot topic for profit?” Those who thought he was a hero stood on one side of the room, the others … Continue reading Elon Musk: Hero or Villain?
How Social is Social Media?
Does judgement, conflicts, selling a lifestyle, posting pointless images with unrelated song lyrics count as being social? Let me ask you a question. How many Instagram (or Twitter) followers do you have? For many, it’s well over 300. Out of those hundreds, how many do you actually know? How many do you actually interact with? … Continue reading How Social is Social Media?
London is a gimmick….
You have to pay premium for London. It’s expensive. We know that. But why? That’s the ultimate question really. It goes beyond the fact that it’s the capital city; it’s all about the image. Many agree with the idea that ‘London is more a brand than it is a city’ as you can see on … Continue reading London is a gimmick….
“My Funny Valentine; Sweet Spending Valentine”
Valentine’s Day makes less sense than Christmas, especially if you’re already in a relationship. I mean, I guess if you’re single it’s a good chance to use them cringey Valentine pick-up lines you came up with, but that’s not the point here. The only real winner on Valentine’s Day are the brands. Valentine’s Day is … Continue reading “My Funny Valentine; Sweet Spending Valentine”