I had an interesting discussion of recent. It revolved around the power of branding – in particular, high street branding. It was around the idea of trusting the products you purchase. Consumers tend to trust products with a particular label on it. In fact, they are more likely to trust a product with any label … Continue reading Kids Would Rather Eat an Apple from Tesco than the Apple Tree
Tag: Apple
Creatives Should Ask, “What Would Jobs Do?”
Steve Jobs – A true artist of the product. The man who changed the world because, not only did he have the imagination for change, he sold it too. We predominantly know Jobs as the Co-Founder of Apple. He was the face of the brand. He also funded Pixar, allowing the animation company to become … Continue reading Creatives Should Ask, “What Would Jobs Do?”
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