TV Viewing is Getting SMART-er

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The title is sort of stating the obvious, but let me explain. I think the majority of my generation caught the back-end of cable TV before digital viewing came in (e.g. SkyTV and Virgin Media). However, with the help of the internet and the greater competitive development of technology, televisions are getting “SMART-er”.

The Death of TV on a Telly

For years now, Sky, Virgin and BT have been a pinnacle part of our furniture. Much of TV viewing requires a box on the TV stand which contains hundreds of different channels. From Hollywood to Bollywood. From Bollywood to Nollywood. Then to Friends on every other channel. I think some show sport, but rumour has it you have to sacrifice a limb for it.

You know when it all changed? When screens replaced buttons on devices which became heavily reliant on the internet. That changed television in a way which we constantly overlook. It is leading to the death of television on a telly (if it has not already happened). Netflix became the ‘King of the Jungle’.

It costs significantly lower than TV boxes, and you don’t actually need a box to view it. Sky Originals from previous years often appear on it, so no need to buy boxsets. In fact, many major TV networks put their shows on Netflix. It offers pretty much the same thing a TV box would, yet you don’t even need a TV to watch it all. Your phone, tablet or laptop can all show it in the same quality.

Future-Vision

Streaming is taking over. TV boxes will soon become a thing of the past. Think about it. Streaming services are half the price, accessible everywhere at any time, accustomed to you and…NO ADVERTS!

For the majority of the 10’s, Netflix dominated the streaming scene. I mean Hulu have been around and Amazon Prime snuck in too. But Netflix is the first name you think of in this discussion. However, other big name players are entering the new game. Disney recently launched Disney+ and both ITV and BBC have created a joint service, BritBox, to keep British television up-to-speed.

The question is, what can the likes of Sky and Virgin Media offer that these services can’t? Rather than offering a wide-variety of channels, these services actually analyse your viewing and will recommend shows for you. It saves you flicking through an endless library. I am pretty sure these TV boxes are not able to do that. Oh, and you don’t need a TV license either.

TV’s don’t just have channels anymore, they have apps. You can even browse the web on your TV. On my TV remote, there are actually buttons for Netflix and Amazon Prime to take you straight to the apps. To me, this indicates that one of these is the first place a viewer would go. It is certainly the first place I go. It tells me they expect you to stream your TV shows and not plug in a box.

It’s hard to see how this isn’t the death of TV boxes. It could be a critical blow for the likes of Sky. Even though they have a deal with Netflix, will it be enough to save their platform?

What even is ‘Telly’ now?

Why I Refuse to Travel to “Insta” Destinations

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Not just because I want to be more environmentally aware / active, but hype for no reason other than a few thousand Retweets and a couple comments suggesting it is “goals” is repelling. For those who know me personally, they will know I have a habit of commenting on most popular trends which have no explanation as to why they have become so widespread. Today, my chosen topic for scrutiny is viral travel destinations.

The admiration social media users have of travel hotspots has actually caused some issues. These problems are not Tweeted about so much…

Swamped Santorini

The prime example of a “Twitter Holiday” (not an official term, but one which fits the point) is Santorini. I was sick of seeing:

“Omg 😍 NEED to go”

“Me + my boo + this sunset = GOALS”

“I guess Heaven does exist…”

Well, something along those lines anyway. Over the past couple years, my timeline has been bombarded by ‘influencers’ who know how to provide a pretty aesthetic. The volume of content which contained videos of the, I must say beautiful, Santorini sunset over the distinct whitewashed buildings was surprisingly high. I say surprising because I found it to be slightly random. Why was everyone obsessing with Santorini all of a sudden?

Overwhelmed

Whatever caused the viral yearn for a week in Santorini, it has caused a huge spike in visitors to the island. From their perspective, it may have been seen as an opportunity to boost the economy. However, is the weight of pros heavier than its binary opposite? It does not seem so.

The small island has not been able to deal with this unexpected surge of tourism. Although it was already one of the most popular destinations in Greece, the number of tourists that visited in 2018 and 2019 was much higher than usual. According to Greek Travel Pages, Santorini saw more than 2 million visitors by the month of November. The island saw 1.7 million after the entirety of 2017. We are talking nearly half a million more visitors than the previous year. As a result of this, the island has put a cap on visitors to the island. Greek City Times picked up a remarkable statistic which tells you all you need to know. They mentioned that on some days, there were up to 18,000 visitors descending from cruise ships alone. There are approximately 15,000 people who live on the island…

Nikos Chrysogelos, a Greek politician and environmentalist, fears that Santorni (and the entirety of Greece) do not have the infrastructure for the fast-growing tourism in the country. No European country has seen this growth of tourism in the past decade (Telegraph, 2018).

Think Before Travelling

It is all well and good seeing the world. We all want to do it. Our planet is a wonderful place with many memorable sights and experiences to be had. Don’t be selfish. ‘Overtourism’ will damage the ecology of our most admired destinations. Are you really serious about the environment if you contribute to the issue? Are you really the caring, rational, considerate millennial you shape your social media to reflect? Are the aesthetics for a good Instagram photo more important than the livelihood of those who live in these exhausted destinations?

Where to Now?

Like most trends, people got over it. I no longer see the views of Santorini every third tweet. Influencers have moved onto the next place…

…Kyoto, Dubrovnik and Venice just to name a few.

Overtourism is an issue not enough people are aware of. It’s not an easy one to get across because travelling is something which the majority wish to do in their lifetime. There is a whole world out there and it’s almost crazy to not want to explore it. But, is it worth damaging the environment and ecology of admired lands for the sake of “living your best life”?

Think about the actual destination before you think about your Instagram.

Creatives Should Ask, “What Would Jobs Do?”

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Steve Jobs – A true artist of the product. The man who changed the world because, not only did he have the imagination for change, he sold it too.

We predominantly know Jobs as the Co-Founder of Apple. He was the face of the brand. He also funded Pixar, allowing the animation company to become a highlight of our childhoods. “Toy Story” was the first-ever computer animated feature film. For some that’s old news, for some it’s new! Jobs was a huge part of that. It was his vision, hence why he funded it. He was even the Executive Producer (Pixar Wikipedia, 2019).

But it was his work at Apple which really implemented his status as one of the great geniuses the world has ever seen.

Modern Day Genius

I recently wrote an article about Elon Musk (which you can read here) stating how we was also a genius of the modern day. Musk has changed the landscape of survival. But in a world which is built of various social beliefs, industries and a million-and-one different lifestyles, Steve Jobs has not only caused a greater impact, he’s shaped the entire future of how we function.

Steve Jobs didn’t care about the money. He wanted to change the world. And I think it’s pretty obvious to say that if you change the world, there will probably be a handsome cheque being written to you at the end of it. The idea was what Jobs thrived off. Not only what it could bring, but how it could grow and become influential.

He Didn’t Sell Products; He Evolved Our Lifestyles

I mentioned “Toy Story”, but as much as that influenced and evolved the film industry, it didn’t change our lives. But the iPhone, well, that changed everything.

Our smartphones are more than phones. We rely on them. They’re our phones, our libraries, our galleries, our games, our music, our wallets, our news, our maps, our browsers, our emails, our notes, our TV, our jokes, our interaction with the greater world and, for some, our careers.

I predict, one day, that we will no longer need actual wallets or car keys or whatever you carry in your pockets on a day-to-day basis because EVERYTHING will be on your device. They won’t even be called smartphones, they’ll be called our “ePockets” or something.

Jobs did that. He changed the world. He launched the iPhone. He wasn’t the first to come up with a touchscreen phone. But he made the touchscreen aspect unimportant. They were the trend, yet he decided to not even focus on that. ‘Yeah it’s touchscreen, but did you know it’s not just a phone?’ is essentially what he said. That was a huge surprise to everyone! No-one expected that. No-one at all.

There’s been many inventions over the course of recent time which never took off. Microsoft developed tablets way before Apple came up with the iPad, but it never took off. There’s a reason for that. It was just another Microsoft product to be sold. The marketing wasn’t so great, or maybe we just weren’t ready for it. So how did the iPhone become so successful? Steve Jobs didn’t sell the product, he sold the vision. People saw this launch and instantly started to think ‘can you imagine how good this will be in 10 years?’

I still remember the launch. Steve Jobs genuinely blew my mind with how he delivered it. He knew it was a game changer and you can hear that in the reaction of the crowd when he said, “Are you getting it? These are not three separate devices, this is one device…”

“Wait… one device?????”, said everyone.

It still gives me Goosebumps. Legendary.

Watch the iconic launch here:

It’s Not the Same Anymore

Apple’s vision was Steve Job’s vision. I mean, it kind of still is but it seems different. Jobs thought outside the box. He never thought of what the consumer wanted, he thought along the lines of ‘this is new, and people will love it’. His ideas and concepts were not originated from trends in the industry or keep up to pace with competitors; it was his vision of how he wanted everyone to live.

But now, their focus seems to be on the current rather than the future. They’re improving what’s already out there, just like their competitors are doing. There’s no distinction any more apart from their unique house-style. In fact, all Tim Cook does is use Apple’s highly perceived brand image and use it to drive for a bigger profit margin. Whatever Apple sell, people will buy because they assume that Apple are ahead of the game and still changing the future due to the work of Steve Jobs. But that’s not the case anymore. Their competitors have caught up and Apple are, debatably, no longer the most forward-thinking technology company. For example, I see why AirPods exist (wireless earphones were always going to happen, it’s no biggie), but why on Earth do they cost nearly £200? I can get a decent pair of wired earphones from HMV for about £20 and probably cheaper online. Just because they’re wireless does not mean they should cost 10x more! Again, it’s the brand image built by Jobs which has caused consumers to constantly be in awe of everything Apple put out there.

Like I said, with Jobs gone, Apple have lost that out of the box innovation which they were built on.

R.I.P Steve Jobs

His work changed the world. He’s an absolute icon in many industries. There’s no denying that he was one of a kind. He accelerated societal development and changed how everyone lives within a decade. Since the launch of the iPhone in 2007, our devices around the house (and beyond) have become essential, problematic and debated. We are yet to learn how to efficiently cope with this drastic change, but there’s no denying we are heading in the right direction. Jobs’ vision is only directing us the right way. It’s crazy to say that how we live should adapt to his vision rather than it being the other way round. That is unheard of.

Every creative agency and creative mind in the world should have some sort of tribute for Steve Jobs in their offices and/or rooms. He’s an inspiration to the creative mind. To all the creatives out there, when you’re stuck in a rut and are struggling to get that ‘light bulb moment’, just ask yourself the question: ‘What would Jobs do?’

R.I.P Steve Jobs.

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Follow us on social media and get involved! Any ideas, conversations, jokes…I’m all ears (or eyes in this case)!

How Social is Social Media?

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Does judgement, conflicts, selling a lifestyle, posting pointless images with unrelated song lyrics count as being social? Let me ask you a question. How many Instagram (or Twitter) followers do you have? For many, it’s well over 300. Out of those hundreds, how many do you actually know? How many do you actually interact with? If you’re answer is “not many”, or thereabouts, let me ask you one final question. Why do you want strangers to see your life? You’re not interacting with each other, I’m assuming you just want to be looked at. Is this being social or is this just a crave for attention? What was the original purpose of social media? It was to stay connected to friends and family, right? It was a way of keeping in touch without actually keeping in touch. It was essentially an update of your life. Let’s be honest, it’s not used for that anymore (or very rarely I should say). In this article, I’m not going to talk about how businesses use social media (that will come another time), but more how personal users sell their lifestyles on various platforms and how some misuse the channel.

What’s Changed?

Social media feels like it’s been around forever. I mean, what did we used to do when we were waiting around for something? What did we do when we were procrastinating at work? What did we do on long journey’s? It’s crazy to think social media has only been a ‘thing’ for little over a decade. But a lot has changed in its use in that time.

When platforms such as Facebook and Twitter first came around, we were given a purpose for them by the brands themselves. Facebook was supposed to be used to connect people globally. Twitter was more or less the same except it was more interactive, especially with celebrities (and such) being a lot more active and personal on this channel.

What’s changed is that people have let the ideology of being connected to the entire globe get to their head. The possibilities of what you can make out of this became endless. For those who realised that early on, they have become successful. They have created businesses and careers out of it (e.g. The LadBible and ‘Vine-ers’). But nowadays, everyone wants the same thing. They want to be seen. They realise the possibilities, so they’ll do anything for a like or a retweet. And ‘anything’ became worse and worse and continues to do so. People will embarrass themselves. Matter of fact, they will degrade themselves if it means they get seen. If you want an example, I have one word for you…TikTok.

What’s changed is that the users of social media have realised there’s no limit to what they can do or say on the channel. They almost get lost in it, like it’s detached from reality. It’s detached from reality because people can be whoever they want. Who says you have to use your real name? Or your own photo? Or your own thoughts? People can be massive on the socials but hidden in real life. People have actually forgotten that social media is a part of the real world.

This can cause trouble. I remember I got suspended in school for uploading a video of a kid singing a Peter Andre song and pranking another kid. I thought it was hilarious. But I forgot the people who were seeing this were real people, and some of those real people were people I had a professional relationship with (the students and teachers). But I was a kid, I learnt that lesson early. I see adults making similar mistakes. I saw someone on LinkedIn telling their life-story of how they got to where they were now, which is fair enough, but some of the content was not relevant for that platform. This lady was telling a lot about her personal life, focusing on her past relationships, on a platform where your professional credentials matter, not your personal matters. Something like this would stand out on LinkedIn because it is content which does not fit the purpose. It’s as if they are looking for the attention so they get views on their profile and likes on their post. Only businesses should live by the saying “any publicity is good publicity”, not people. You’re not getting the views for the right reasons. I highly doubt your future employers have a keen interest in your ex. I also highly doubt it’s doing you any favours.

People

People who use social media use it in a way to attract a certain audience. You’re behaving like a business. You want followers to see what you get up to but you don’t even care about them. You don’t care who see’s just as long as they see. You’ll behave like someone you’re not just to get them to see you. You will act like a completely different person online than you will in real life.

People will only show one angle (literally) of themselves. They only get their good side, and I’m not just talking about their selfies. In order to get them followers, to get that popularity and attention, people only show the best versions of themselves (if it is actually themself).

Does this effect people’s behaviour in real life? I feel like it might. I feel like there may be individuals who get so lost in this virtual world that they change their actual habits. They become this other person, one they prefer, so one they become.

Why?

I don’t know…

It could be years of media portrayal of the “ideal” person or lifestyle. It could be the vacuum we call the internet and the virtual world, which ironically could be seen as a disconnect rather than a connect to the real world. It could be something deeper than that.

DISCLAIMER

There are plenty of people who use the socials as a place for creativity, sharing new ideas, alternative news, fun, raising awareness and, it’s original purpose, connecting with family and friends. I respect the people who do that. They’re being positive and are taking advantage of such an impactful platform, rather than getting lost in it.

Here’s the Irony…

Follow the socials! (lol)

Comment below or share your thoughts using the hashtag #YouHerdItHere! And remember to #FollowTheFlock.