The title is sort of stating the obvious, but let me explain. I think the majority of my generation caught the back-end of cable TV before digital viewing came in (e.g. SkyTV and Virgin Media). However, with the help of the internet and the greater competitive development of technology, televisions are getting “SMART-er”. The Death … Continue reading TV Viewing is Getting SMART-er
Category: Big Brands
Kids Would Rather Eat an Apple from Tesco than the Apple Tree
I had an interesting discussion of recent. It revolved around the power of branding – in particular, high street branding. It was around the idea of trusting the products you purchase. Consumers tend to trust products with a particular label on it. In fact, they are more likely to trust a product with any label … Continue reading Kids Would Rather Eat an Apple from Tesco than the Apple Tree
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